[initial brief]

Logo Design

Well here we are - the first stop on the road to a fab new logo! This brief will give me the best idea of what you do, what you’re trying to achieve and where to start our journey.

Design is a process and nothing is set in stone, so these answers may evolve and develop as we work through the concept phase (and that’s completely fine too!)

Full business name

i.e. the exact words you would like included in your logo!

Do you have a slogan or tagline? Keep in mind this can be included as a logo variation

i.e. main logo with name only, secondary logo option with name +tag

Briefly describe what you do!

If you have a Pinterest moodboard of designs you like - please add the link here

If you have separate design references outside of Pinterest, please email through to me separately and type 'sent!' in this field.

Is there anything you particularly dislike?

Do you have any direct competitors?

Up to 3, if applicable

Describe your audience / who is your ideal client or customer?

(age / gender / geography)

How do you intend to use your logo? Excluding standard usage such as business card or website, any specific or unusual intended context is useful here!

e.g. shop window decal, product tags

What images (if any) would you like incorporated in your logo?

Are you currently working with any time constraints or hard-deadlines for your logo to be completed by?

Additional notes, thoughts, feelings or questions?