As the Senior Designer at Go-To Skincare for over four years, I’ve partnered closely with the Creative Lead and wider team to deliver thoughtful, strategy-led creative across the brand.

In this role, I have contributed to the development of integrated product campaigns from concept through to execution, spanning art direction, digital, print, and social social. Through close collaborations, I have continued to strengthen my strategic thinking while helping bring creative ideas to life in a way that supports broader brand and business objectives.

Key campagins: Go-To Makeup Launch, SPF Range, Boxing Day Sales (Annually), Retinal Campaigns (x2), Clarifying Face Hero Launch, Oil Over, Juicy Gel, Evergreen Imagery (product + models)

I had the opportunity to freelance as Senior Designer with the team at Gritty Pretty, an online magazine and beauty platform. What began as short-term support for the launch of the 2020 Summer issue evolved into an ongoing role, where I designed editorial spreads for the quarterly publication whilst also developing supporting digital assets across web and social channels.

Roles: magazine design, content creation, blog/web assets, podcast promotional material

I previously held the role of Mid-Weight designer at this boutique Northern Beaches agency, working closely with the Creative Director and owner. Specialising in brand identity and event-led creative, we provided a wide range of services. In this position, I worked closely with clients to manage timelines and creative briefs, while leading the end-to-end delivery of all design projects.

Roles: Brand identity, web design, social media, event collateral and creative, illustration

I joined the business as a Junior Designer and progressed rapidly into a supervisor role, taking ownership of both creative output and team workflow. I led projects across brand identity, front-end web design, and print collateral, while overseeing quality control, project delivery, and digital strategy to ensure work was consistently aligned with both client goals and brand standards.

Roles: Creative lead, quality control, problem solver

This role marked my first professional position after studying, where I contributed to a broad range of creative projects across print and event design. Working closely with the wider team, I supported the development of trade show catalogues, event branding, and print collateral, gaining hands-on experience across the full production process and building a strong foundation in collaboration, attention to detail, and delivery.

Roles: gopher, catalogue design, print collateral, proofing, event creative