[ senior designer ]

Go-To Campaign: Makeup

Launching into a new category can be a daunting task - but Go-To broke into the makeup space with a bang. From launch, every new online order came with a chic, pocket-size print magazine full to the brim with tips to marry your skincare and makeup routine.

This campaign was a joy to work on. From multiple print pieces, to the campaign video edit, social roll-out and digital advertising, I was lucky to be trusted with this execution.