TASK 2:

SLEEP WEEK SALE CAMPAIGN

Whilst browsing the Bed Threads site, the phrase ‘Unmatched Luxury’ stood out to me - so I took inspiration from this wording to create a contrast of luxurious ornate motifs, paired with the clean and contemporary Bed Threads imagery. The antique frames create a visual thread that cuts through the BAU Bed Threads aesthetic, whilst the bold campaign typography anchors the visuals back to here and now.

It’s playful, yet maintains a clear visual style across all assets.

I workshopped incorporating more bold CTA styles (ie additional stickers or playful shapes) - however the typography and frame graphic are quite striking as is, so have opted for a clean and simplified button style to ground us back in the restrained Bed Threads world.