TASK 3:
NEW BEDDING COLOUR LAUNCH
The Bed Threads palette is extensive and considered. When approaching this task, I was mindful that it’s unlikely I could invent a colour combination that hasn’t crossed your mind, or desk, before - so I’ve pursued a campaign moment through a collaboration concept with a local Aussie creator to enhance the tactile and experiential nature of a new colour drop.
‘The Makers by Bed Threads’ is a champion of Australian creativity, and this collaboration concept with Lune Patisserie is inspired by this attitude.
When viewing the Bed Threads palette, I noticed a gap in the deep purple hues that could pair beautifully with the range to create rich, warm combinations - just in time for the Australian transition into winter. And what’s more comforting than a savoury pastry to match. A new Aubergine colour addition timed with a limited addition Lune escargot (with a trademark Lune unique flavour profile - think eggplant and harissa) can champion two Aussie businesses, and encourage customers to ‘tuck in’ (to both!).
I’ve pitched this as an addition to the cotton range initially due to it’s pairing with Espresso, but it seamlessly slots into the rest of the palette - making colour pairings easy, and evoking a sense of warmth and calm as we transition seasons.
SOCIAL ADS: MOTION
Adding subtle SFXs is a fun way to elevate motion and playfully engage the viewer.
9×16 Motion Ad
4×15 Motion Ad
EDM DESIGN:
Desktop and mobile
The intention of the overhead bed graphic would be to GIF through suggested and bold colour pairings featuring the new Aubergine colour-way.
HOMEPAGE BANNER:
Desktop and Mobile
SOCIAL SET:
In-feed and story
4×5 Static In-Feed
The Bed Threads grid is image-forward with limited text overlays - for this in-feed post, I imagine a classic Bed Threads ¾ overhead angle but with the addition of a hand placing a pastry in the corner of the frame.
9×16 Story Frame 1
9×16 Story Frame 2
9×16 Story Frame 3
The intention here would be to GIF through suggested and bold colour pairings featuring the new Aubergine colour-way.